Rooted in Nature. Proven by Science.

Are you suffering from hair loss? Is your hair not what it used to be?
I know hair loss can feel extremely isolating and when it’s happening, we think it’s only happening to us. I know this because I’ve been there. I was in a strict pregnancy bed rest, while being hospitalized at Cedars-Sinai for over five months. During all this time, I couldn’t even get up to go to the bathroom. The amazing nurses who took care of me washed my hair once a week (in bed) and I could see how clumps and clumps of hair were on their hands. They always looked at each other and I could tell they were thinking, “This poor girl.” I would simply smile and tell them it was ok. But the reality was, it was not ok, because that was causing more stress and I want you to know you are not alone.
Joyce Giraud, founder
Because Beauty Is In You
True beauty starts from within — nurtured by nature, proven by science, and shared with the world.
Joyce Giraud is an actress, producer, and philanthropist. She was born and raised in Puerto Rico by a single mom, who she credits with inspiring her to always strive for the best and to never give up. She is married to her soulmate, Michael Ohoven, and they have two wonderful boys. She has been dubbed “the beauty hunter” because she’s always in search for the best ingredients, no matter what part of the world she’s in, and always finds beauty in everything and everyone. Joyce holds two bachelor’s degrees, is a former Ms. Puerto Rico and international model, and has won best hair on multiple platforms.




